Business Tech Solutions: Optimize Your Mobile Performance
Within the eCommerce explosion of the last decade or so, mobile retail traffic and sales have grown disproportionally.
First, your website must be optimized for mobile users. Search engines are demanding it more readily as a prerequisite for a high search result ranking. Plus, over half of all global web traffic comes from mobile phones (this doesn’t even count tablet use!). And many of these consumers will shop elsewhere if they stumble upon a troublesome website.
This can be accomplished affordably and easily. The most popular content management platforms, such as WordPress or Shopify, have mobile optimization built into their page design. It’s never been easier for the average business owner or manager to create a professional looking and well-performing webpage.
Second, make sure that your business can accept mobile payments. They are faster, more convenient, and much safer. Mobile payments are quickly becoming standard among consumers and retailers are quickly adapting. It’s better to accept it before it becomes imperative to do so.
Third, consider developing a branded mobile app. Of the three, this is the most difficult to implement, though far less so than it was just a few years ago. Many small businesses offer simple apps for loyalty purposes, in-store navigation, coupons and promotions, and customer resource management. While advanced apps are still expensive and require professional developers, a basic app can be created rather simply.