If you’re a pet store owner, your primary concern is most likely on each and every animal that steps paw in your store. Marketing and promotions to grow your business aren’t always as rewarding but they are important. And with a little ingenuity and passion, they can be just as fun. Some of these [...]
Whether you are a new business about to open your doors or one that has been around for decades, the primary concern is getting customers in the door. And coming back. Still, the day-to-day operations can be overwhelming and grueling, and it’s all too easy to forget about implementing new retail marketing strategies [...]
As a business owner you probably already know what a nightmare pricing your products can be. There are new books and dissertations on the topic every year. Pricing strategy crosses multiple disciplines, including psychology, economics and marketing. Moreover, pricing is, of course, an integral part of your business and profits; a small mistake can [...]
Opening a coffee shop or cafe is a daunting task. From choosing the right espresso machine or grinder, to the sleekest patio furniture or countertop material, down to the straw sizes and material of the cup sleeves, the list of decisions can seem endless. One that should not be overlooked is making sure you [...]
Up-Selling A great way to increase customer purchases is cross-product promotions. A simple way of doing that is by offering a discount for buying 3 items of the same brand. This will encourage customers to buy more. It is a common trick that can be found in many retail stores. However, there are ways [...]
Liquor stores generally fall in the retail category. However, liquor stores have some unique challenges that are typically not that common in other retail sectors. Most of the issues below can be addressed with a solid POS solution for liquor stores. Inventory Tracking Keeping track of thousands of different products with different flavors and [...]
In the small business world, it is still pretty common to just save some money on the checkout by using an ECR or some basic point of sale software. Unfortunately, many small business owners don’t realize how they are missing out. This is a perfect example of the all too common saying “Penny smart, [...]
Hours of operation are a crucial part of any retail business. Unfortunately, it’s one that is often overlooked. Many small retailers are missing out on revenue by not evaluating when they should be open. Fortunately, it doesn’t require as much research as one might think. In today's age, the right retail POS system should [...]
The holidays are the most exciting time of the year for retailers. Revenues go through the roof. For some retailers, these months are the only months that make their business profitable. However, the more successful seasons can easily hide crucial mistakes. After all, why try to improve something that is already great? The reason [...]
Customer service is no doubt, one of the most important elements of managing a business. It does not really matter what type of business it could be, whether a retail store, a vineyard, coffee shop or any kind of business, you need an excellent customer service for the business to grow. One of [...]
