A CRM system stands for customer relationship management. It’s software that is built to help businesses maintain communication with their past shoppers. A CRM system provides a loyalty program, memberships, customer database, email marketing, shipping, rewards, and much more. A CRM can be built into the POS system or the point of sale can integrate with third-party software.
Simply put, a POS CRM system allows shoppers to have a personalized profile with a certain brand that they shop with. They login to their accounts with each purchase, tracking how much they spent and what they purchased. This typically comes with rewards that can be redeemed at a later date. For retailers, a CRM POS system allows them to capture important customer data so that they can maintain a line of communication through SMS or email marketing. It’s meant to benefit both parties by rewarding loyal customers and encouraging shoppers to spend more and return frequently.
A great POS system typically comes with some loyalty program built into the software. On its simplest level, it’s a point-based system where shoppers can redeem accumulated points for discounts or free items. More advanced CRM systems are usually third-party software that must integrate with the point of sale.
The best POS systems come with a point-based loyalty program built into the software at no extra cost. These encourage repeat visits and higher ticket values, while also rewarding your most valuable shoppers.