Like many things in life, the small things can quickly add up to something substantial. Many basic budgeting strategies ask you to identify these items and cut them out of your expenditures. As a business owner, a similar line of thinking can quietly help sales skyrocket. With a little ingenuity and a great product, [...]
As we’ve talked about plenty of times before, a point of sale system that is a seamless part of your business is necessary. And one that helps your business succeed and grow is even better. A cloud-based POS is becoming the norm rather than the exception but what else can your point of sale [...]
It’s already challenging and expensive to get a new customer in your door, so when you do it’s critical to make the experience great. And with a positive experience comes more sales. Not only will it encourage return customers, but it also leads larger purchases during each visit. Think about the last time you [...]
Your point of sale (POS) system should be affordable, up-to-date, well integrated into your store, and do more than simply process payments. This may seem like a tall order but today’s POS game has followed the tech trend and gone into the cloud. Cloud-based point of sale systems are no longer a luxury for [...]
Ask any business owner for a major source of headaches and you’re likely to hear a lot of frustrated mumbling about running out of stock. Sales are lost; customers are less likely to return and more likely to leave a negative review; your name and brand are damaged. Any product stockout is detrimental to [...]
Recruiting new customers and converting sales can be expensive, time-consuming and remarkably difficult. Most estimates gauge that it’s five to seven times more costly to generate a new customer than it is to keep an existing one. So it’s vital that the latter keep coming back. Unfortunately, many businesses focus more on the former [...]
If you’re a pet store owner, your primary concern is most likely on each and every animal that steps paw in your store. Marketing and promotions to grow your business aren’t always as rewarding but they are important. And with a little ingenuity and passion, they can be just as fun. Some of these [...]
Whether you are a new business about to open your doors or one that has been around for decades, the primary concern is getting customers in the door. And coming back. Still, the day-to-day operations can be overwhelming and grueling, and it’s all too easy to forget about implementing new retail marketing strategies [...]
As a business owner you probably already know what a nightmare pricing your products can be. There are new books and dissertations on the topic every year. Pricing strategy crosses multiple disciplines, including psychology, economics and marketing. Moreover, pricing is, of course, an integral part of your business and profits; a small mistake can [...]
Opening a coffee shop or cafe is a daunting task. From choosing the right espresso machine or grinder, to the sleekest patio furniture or countertop material, down to the straw sizes and material of the cup sleeves, the list of decisions can seem endless. One that should not be overlooked is making sure you [...]
