How To Build An Email List Using Social Media
People follow brands on social media mainly to keep up with new products. By offering an option on your Facebook, Instagram, and other social media accounts to sign up for email updates, you can give your followers another way to stay in the loop while drawing them into more personalized email nurturing campaigns.
There are several ways to build an email using social networks. First, you can include a sign-up button or form on your Facebook page to boost your lead generation. The easiest and most affordable way to get your company’s newsletter in front of social media users is to add a CTA on your social profiles. Facebook and Instagram allow you to do this by featuring a “Subscribe” button on your profile, but you can also always share posts that invite people to join your mailing list.
Additionally, you can run a social media campaign to encourage your subscribers to sign up for your newsletter. Given the massive reach and increased visibility that social media offers, it’s definitely worth doing whether you have a small business or not.
Social media platforms make brands more reachable, customizable, and, most importantly, more interactive. Instagram stories include polls, quizzes, and Q&A features, among others, that can generate user engagement. Promoting a contest, giveaway, or even a limited-time special event will drive traffic to a landing page where followers can sign up to participate.
Facebook Ads offers businesses the ability to use sign-up forms, which means that a person can sign up without leaving the platform. Because of their convenience, sign-up forms are known for their high conversion rate.