Why Care About SEO
SEO helps increase your exposure. Many businesses use both paid advertising as well as SEO techniques to increase organic traffic to their websites and landing pages. However, marijuana-related companies are actually not allowed to pay for advertising on search engines.
Hence, dispensaries must do everything they can to boost their presence and optimize their searchability. With increased exposure and higher Google search engine rankings, traffic to your business will grow exponentially. And more traffic means more sales.
Types of SEO
There are actually three distinct types of SEO. It’s worth noting the differences between them in order to fully understand how to reach maximum potential for each.
This is the backend functionality of your website. Start by optimizing your crawlability, making your domain easy to navigate and scour by both search engines and users. Equally important is indexability, or the ability for the search engine to display information from your website right onto the search engine results page (SERP).
On Page SEO
Your cannabis content, copy, keywords, tags, alt-text, and internal linking are what factor into your on-page SEO. Paying attention to targeting specific dispensary keywords and keeping all of the aforementioned strategies can greatly help your online presence and rankability.
Off Page SEO
Off-page SEO includes your cannabis shop’s social media page, mentions, backlinks, and your dispensary profile on Google Maps and Yelp. This secondary presence fortifies and enhances your company’s searchability and social authority, which we will touch on more later.