The fastest growing trend in retail and restaurants since 2010 has been customer loyalty programs. Customer relationship management (CRM) has exploded, as companies realize how important these tools are; it is absolutely essential for any SMB to build their customer retention.
As important as bringing new customers to your business is, retaining them is even more critical. In fact, according to the Harvard Business Review, it’s anywhere from 5 to 25 times more expensive to attract a new customer than it is to keep an existing one. Creating regular clients means you save money on marketing, receive word-of-mouth advertising, and create an avenue of valuable customer feedback.
How Do You Grow Customer Loyalty?
In addition to your amazing product and customer service, the best way to build a loyal base of customers is through a great retail loyalty program.
Like most things, there is a wide range of loyalty programs available. At the most rudimentary level, a business can create their own loyalty program through punch cards or stamps. Many other businesses are successful with simple point loyalty programs offered directly through their point of sale software. These solutions usually offer a loyalty point or basic discount structure. More recently, however, loyalty programs have assumed an entirely new kind of power. How does Target send you a coupon for exactly what you want to buy? Or Amazon offer you a discount on a product related to something you bought six months ago?
They do it by collecting advanced metrics and data from you and then using to advertise, well, back to you! While these types of loyalty tools are cutting edge, they’re surprisingly accessible for small and mid-sized businesses. And that’s the kind of loyalty program you want.
Can You Get These Types of Loyalty Programs Directly Through Your POS Software?
Likely not. Most points of sale systems offer basic loyalty solutions. These can be sufficient for some businesses. But for a more robust option, you need to look for software that specializes exclusively in loyalty programs. What’s important to keep in mind, though, is if these loyalty programs can integrate with your POS system.
What Are Some Examples of the Actionable Data a Loyalty Program Can Provide?
From the customer perspective, a loyalty program is great if it provides a tangible reward and a sense of appreciation. And your best customers certainly deserve this.
But exceptional CRM must also benefit you, the business owner. Of course, retaining your existing customers is part of the benefit, but collecting valuable customer data through your loyalty program is an added advantage.
This is where the actionable data comes in. Simply put, actionable data is some sort of information collected during the shopping experience that provides clear direction or insight into future decisions for your business.
And with more data comes a clearer picture of how to operate certain aspects of your business. That’s why you want every single customer to sign up for your loyalty program. Once registered with your advanced loyalty system, every future transaction is saved, allowing retailers to analyze a variety of critical factors:
Customer Loyalty Data
- How often do they visit my business?
- Do they take advantage of discounts/coupons?
- What’s their average purchase?
- Do they buy the same products or try new ones?
- Do they buy for their friends and family?
Product Loyalty Data
You’ll also get information about the individual products you sell:
- Are people buying a certain product?
- Do my regular customers buy it?
- Do people often purchase this item with another item?
- What colors, sizes, or models do people like for this item?
- Do I sell this item at full price or discount price?
- What time of year do people buy this item?
These data points can help you focus not only on your customer but on the products you carry.
Imagine knowing what your customers want all the time. Imagine buying inventory for your business knowing that it will be successful. These things are possible with the analytics that come with modern customer loyalty solutions.
Build Customer Loyalty with bLoyal and Como
bLoyal offers robust integration with an array of features:
bLoyal also extends retailers the ability to offer custom promotions across their sales channels. It integrates with KORONA’s POS platform, offers a customized account management page, and, like Como Sense, their team helps you set up your program for success.
One of the biggest advantages of bLoyal is its eCommerce features. It allows your customers the same loyalty experience online as it does in your brick and mortar store. Furthermore, you are able to develop one consolidated customer record from all your sales channels for your marketing purposes. This can be a powerful tool if you’re a retailer looking to increase your digital footprint and compete in the modern retail ecosystem. bLoyal also offers plastic and digital gift card options.
bLoyal touches a number of industries as well. Whereas other loyalty programs focus on retail and restaurant, bLoyal also focuses on hospitality, travel, health & wellness, and service-based businesses. Traditionally, these are businesses that have had trouble finding POS-integrated loyalty solutions. But bLoyal’s robust loyalty engine supports customized programs that can help all retail sales models.
Como Sense offers some remarkable features:
- Customer relationship management
- Flexible loyalty program types
- Actionable data & business intelligence
- Custom mobile app with ordering and mobile payments
- Communications through various channels (email, business app, SMS etc.)
- Personalized campaigns
Como also uses metrics that help you understand your customers by analyzing their purchase behavior. After collecting the data, they produce automated insights that allow you to launch effective marketing campaigns. Como Sense also gives you a dedicated account manager to help you get set up.
Additionally, they will create a custom app for iPhone and Android that contains your business info, menu, reviews, etc. that can also integrate to your eCommerce and mobile payments. This way, your clients can track and redeem their loyalty benefits online or with a traditional loyalty card.
Como Sense does a great job of offering you all the features you need and scaling back the features you don’t. They offer complete customer engagement solutions so you have everything you need in one place.
But most importantly, Como Sense seamlessly plugs into KORONA. Installation is a breeze and once up and running, the data is automatically captured and easy to access.
Start Your Integrated POS Loyalty Program Today
Start using your loyalty program to its fullest potential and focus on how it can grow your business. Why not compete in the same space as the big box retailers and national chains? The technology is there for businesses of all sizes.
These integrations offer you so many opportunities to increase revenue with existing customers and begin the conversation with new clients. To find out more, check out Como Sense and bLoyal.