What Are the Benefits of Using a Line Management Solution?
While we’ve covered many of the benefits of queue management in its description of what it is and the various industries it serves, let’s dive into a few of the specific benefits of implementing such a solution for your business.
Build Better Customer Loyalty
In today’s highly competitive environment, retaining a customer is more cost-efficient than getting a new one. Customers tend to be more selective and are not afraid of switching to a new brand. Customer loyalty needs to be a key objective. You need to ensure that your customers appreciate the experience they’re receiving. Even the smallest details matter. Long wait times may not have been a deal-breaker a few decades ago, but that is no longer the case. Reducing wait times plays a major role in building a positive customer experience. Metrics like expected wait time, queue length, and wait time to service time ratio can make or break a business.
Plus, less time spent waiting results in more time spent shopping. Even when it doesn’t affect the shopping habits of your customers, shorter waits will have them leaving your place of business in a much better mood, more likely to return themselves, and more likely to encourage others to visit your store, too.
The last moments we spend at a counter are the most crucial. A customer decides whether he or she enjoyed the overall shopping experience or not. No amount of additional customer service trumps that impression. By creating a better shopping experience, queuing solutions help your business turn visitors into loyal customers.
Gathering Customer Data
The waitlist solution doubles as a people counting solution. Since it automatically keeps track of all registered customers, businesses get easy access to some critical data. You can generate detailed, real-time retail analytics: number of visitors, number of no-shows, areas with low/high footfall, wait times, idling, and service times. Such data help your business take advantage of sales opportunities and further improve your service. And the ability to compare current data to historical data helps you understand whether you’re moving in the right direction.
Better Staff Performance
A waitlist solution is aimed at making life better not only for your customers but also for employees. Once employee time is freed up to pursue more important tasks, customer service improves by leaps and bounds.
Analytics help with determining whether the use of staff is efficient or not, highlighting potential issues with the workforce. For example, it helps you identify which employees have a harder time managing visitors. Once problem areas are identified, you can provide additional training, deploy more employees to the area, or add another service point.
LineupApp Queue Management and KORONA POS
KORONA POS now integrates with one of the premier queue management solutions on the market, LineupApp. The solution keeps your point of sale and line management under one system, streamlining your efforts to build shopper loyalty, analyze important trends, and provide a better shopping experience.
To learn more about LineupApp, visit their website. And to see how it work with KORONA POS, click below to schedule a custom demo of the two solutions in action.