Instagram is part of the Meta brand family, alongside Facebook. Instagram Shop is a platform for businesses to showcase their product catalog and reach new customers on Instagram. Brands can build a list of products for purchase directly accessible via the “View Shop” button on their Instagram profile.
Setting up an Instagram Shop is easier than you might think. The first step is first to verify your eligibility. Then, convert to a business or designer account and connect to a Facebook page.
Setting up an Instagram store doesn’t guarantee success. Once you set up the Shop, you can start tagging products in your feed posts, Instagram Stories, reels, guides, and live broadcasts, which will open up a ton of new eCommerce opportunities. In fact, Instagram Story receives 78% more clicks than ads shown in the timeline feed. Like any online selling, it’s best to leverage different strategies on the platform.
Harnessing a social media management tool for Instagram can be one of the best ways to get ahead of your strategy, spot opportunities to make sales, and analyze your performance, all from one easy-to-use dashboard.
Reach your customers with Instagram ads
Meta’s ad manager gives you the ability to purchase placements not only on Facebook but also on Instagram:
- Instagram feeds in the mobile app
- The Explore tab on Instagram
- The Instagram Shop tab (the homepage, not the individual Instagram stores).
- The Instagram Stories queues
- Instagram’s in-stream videos
- The Instagram Reels tab
An underrated benefit of running Instagram ads is that they can effectively increase your follower count.
Must-read: Instagram Marketing for Retail Businesses