Coffee Shop Beans and Brews
Many coffee shops have different bean options to appeal to the varied tastes of consumers. And, to be sure, there are a lot of variations between types of beans and roasts. Coffee is grown in many different countries around the world, including Brazil, Vietnam, Colombia, Indonesia, Ethiopia, Honduras, India, Uganda, Mexico, Peru, to name some of the highest producing. As you can imagine, there’s an immense diversity in flavor profiles and prices depending on the origin.
In addition, there are different coffee roasting styles. These styles are generally broken down as light, medium, and dark roast. One isn’t really better than the other; rather, it’s a matter of taste. Although, certain beans are considered more appropriate for roasting light while others are better suited for dark. For example, fruity acidic highland coffee from Guatemala and Southern Mexico is considered too delicate to roast dark.
Part of your market research prior to making your coffee shop menu should involve tasting coffee with different origins and roasting styles. When you do your sampling of coffee shops, consider tasting as much as possible to decide what you want to include on your menu.