Window Display Visual Merchandising Strategies
Classic department stores have always spent a whole lot of time and money on their window displays. Macy’s in Midtown Manhattan famously spends 9 months of the year on their infamous holiday displays. While the viability of the department store has waned a bit, the necessity to capture shoppers’ attention with window displays remains as important as ever.
After all, the window display is often the first line of communication between your store and your customer. It’s vital to put the newest, most compelling, and highly-appealing merchandise in the window display. And it’s definitely not something to haphazardly put together. Window displays tell passers-by a lot about your store’s style, taste, and message.
Keeping a consistent theme within a particular window is generally a good rule of thumb. Feel free to use helpful and related props to tell your story and supplement your products. However, don’t feel the need to clutter the space. Sometimes, less is more.
Like the interior of your store, proper lighting is essential. Objects should be highly visible without being overly flooded with bright light. Finally, change your window display frequently to keep it fresh and maintain interest.