Tobacco Scan Data: What It Is and How Retailers Get Paid for It

A tobacco scan data program is one of the few arrangements that pays a retailer for something they already do: ringing up cigarettes and other tobacco products. By sharing that transaction data with tobacco companies like Altria, Reynolds, and ITG, you unlock rebates, funded discounts, and loyalty incentives.

This guide explains what tobacco scan data is, how the programs actually pay, how the major manufacturers compare, what your POS system must support, which providers handle the submissions, and the terms you accept when you enroll.

What Is Tobacco Scan Data?

Tobacco scan data is a detailed sales report your point of sale system generates automatically, and it tells Altria, Reynolds, and ITG exactly which tobacco products sold, at what price, and with which discounts applied.

Retailers share that report with Altria, Reynolds, and ITG, then get paid for it through rebates, manufacturer-funded promotions, and loyalty incentives. The industry writes the term both ways, tobacco scan data and scandata, and both mean the same thing.

Every qualifying transaction typically captures:

• Product type and UPC/SKU
• Price paid
• Any discount or loyalty offer applied
• Date and time
• Store location

Tobacco companies use that data to confirm you are honoring their contracted retail prices and buydowns, to verify that promotions ran correctly, and to track real-world sell-through down to the SKU and store level. In return, they pay you for the data and reimburse the discounts you pass on to customers.

The data is the input; the program itself is the structured arrangement each company runs with its own tiers, file formats, and payment schedules.

How the Tobacco Scan Data Program Works (From POS to Payout)

A tobacco scan data program operates as a four-step loop: your POS records every tobacco sale; a certified scan data provider formats and transmits that data to each tobacco company; the company validates it against your program agreement; and you get paid, usually monthly.

1. Your POS captures the sale: Every tobacco transaction logs the SKU, price, any discount applied, timestamp, and location. Accuracy here decides everything downstream, because a mis-scanned or mis-coded item breaks the submission.
2. A scan data provider formats and submits it: Tobacco companies don’t accept raw POS exports. Each one (Altria, Reynolds, ITG) requires data in its own file specification, sent through a certified third-party provider that translates your sales into each company’s format and transmits it on schedule. The provider is the certified bridge between your register and Altria, Reynolds, or ITG, so you generally cannot submit directly.
3. The manufacturer validates the data: They confirm your pricing, promotions, and buydowns match your program agreement. A clean, complete submission gets approved for payment. Gaps or errors are flagged and can result in forfeiture of the incentive.
4. You get paid: Most programs pay monthly, combining a per-unit scan payment with reimbursement for any manufacturer-funded discounts you ran.

Submission cadence: most retailers submit weekly, though some programs expect daily transmission. An automated provider handles scheduling in the background, so you do not have to export files by hand.

Three Ways Tobacco Scan Data Programs Pay Retailers

Scan data pays you three separate times on the same pack of cigarettes. Once for reporting the sale, once for the discount you gave the customer, and once for holding the price the tobacco company asked you to. Most retailers collect all three.

Per-Scan and Per-Carton Payments

The simplest layer: you report a sale, you get paid for reporting it. Altria describes its Tier 1 payment as a reimbursement per tobacco transaction. The clearest public number comes from scan data provider NRS, which states retailers can earn back up to $0.10 per carton, depending on sales volume, enough to help cover the processing fee.

None of the three companies publishes a rate card, and the numbers that circulate on vendor blogs are estimates rather than published rates. It’s advisable to ask your rep what your store will actually be paid before you build it into a forecast.

Multi-Pack, Multi-Can, and Multi-Tin Reimbursements

Run a “Buy 2, Save $1” offer, and your customer pays a dollar less. You do not eat that dollar. The manufacturer sends it back to you. Cigarettes use multi-pack offers, and smokeless runs the same mechanic under multi-can and multi-tin names. Your margin holds, the customer gets the deal, and the discount costs you nothing.

Tobacco Loyalty Program and Buydown Funding

The biggest layer, and the one most retailers leave money on. Altria, Reynolds, and ITG will pay you to sell a product at the price they set. Hold that price, collect the funding. On top of that they add loyalty incentives aimed at individual shoppers by loyalty ID, so your regular sees an offer a first-time walk-in does not.

Stacked together, the per-scan pennies are by far the smallest piece. Buydown funding and reimbursements are where the money actually sits, and the gap widens the more tobacco you move.

How Much Does Tobacco Scan Data Actually Pay?

A mid-sized tobacco store can net somewhere around $150 to $200 a month after the provider fee, or roughly $2,000 a year. Treat that as a worked example rather than a promise, because no manufacturer publishes rates, and your buydown funding depends on your tier and the brands you carry.

A Sample Monthly ROI Breakdown

Tobacco Scan-Data Monthly Gain

Monthly cash flow from a tobacco scan-data program at a typical convenience store. The three payment lines (cigarette scans, other tobacco product scans, and buydown or promotional payments) total $208 in monthly program income. After deducting the $30 scan data provider fee, the retailer’s net monthly gain is $178.

Assumes 400 cartons at $0.10 each, 1,200 OTP items at $0.04 each, and buydown funding that varies by tier and brands carried. Net works out to about $2,100 per year.

Where Your Break-Even Sits

You have one fixed cost, the provider fee. Everything else is upside.

At $0.10 a carton, 300 cartons a month covers a $30 fee. That is about 70 cartons a week. Clear that and you are ahead before OTP scans and buydown money are even counted.

The only store that loses on this is one selling a handful of cartons a week with no buydown enrollment.

Is a Tobacco Scan Data Program Worth It for Your Store?

Yes, if you move real cigarette volume and stock the big brands. If you do not, the fee can eat the payment. Four checks tell you which side you fall on:

• You sell more than 70 cartons a week: Scan payments alone cover a typical fee.
• You stock brands from at least one major tobacco company: Buydown money is the biggest line, and you need those brands on the shelf to get it.
• Your POS records every item and codes discounts correctly: Get either one wrong and your files get rejected. Then the fee is pure cost.
• You are willing to sell at the price the tobacco company sets: If pricing those SKUs your own way is part of your edge, the funding may not be worth giving it up.

Three or four yes answers, and the program pays. One or two, and you should run your own carton numbers first.

What Drives Your Scan Data Earnings

Two things, and neither one is the per-scan rate.

Buydown and promotional funding are the first. How much you get depends on your program tier and the number of contracted brands you carry.

The second is the extra volume funded discounts bring in, customers who would have walked past at full price.

Get those two right, and the scan payment stops mattering much. Even so, scan data is one lever among many. It helps your margins, but it will not decide how profitable a smoke shop is on its own.

All figures here are illustrative. Actual rates, fees, and buydown funding vary by program, region, tier, and provider, so confirm current numbers before you model your own store.

What Your POS Needs to Support Scan Data Reporting

A POS that handles tobacco age verification and scan data reporting has five tasks. A card terminal on its own does none of them. Run any system you are considering against the list below, because “we support scan data” can mean a real integration or it can mean you exporting a CSV every week.

1. Item-Level Transaction Capture

Every tobacco sale must record the UPC or SKU, unit price, quantity, any discount, time, and store, each in its own field. A daily sales total will not pass.

2. Pack and Carton Handled as Distinct Items

Cigarettes sell by pack and by carton, and the two pay different rates. Smokeless sells by can and by tin. If your catalog only knows the outer pack, there is nowhere to record the unit you actually get paid on. How your SKU numbers are built decides whether that distinction survives.

3. Promotion and Buydown Coding That Reports Correctly

Multi-pack, multi-can, multi-tin, buydown, and loyalty discounts each need their own discount type in the record. Log a funded discount as a plain markdown, and it reads like you cut the price yourself, so nobody pays you back. Mis-coded promotions are the number-one reason payments are rejected.

4. Age Verification at the Tier You Want

Altria Tier 2 needs Age Validation Technology (AVT), which runs through your POS with a 2D barcode scanner and gets validated by your Altria rep. So this one really is a POS question: confirm the system scans and reads driver’s license barcodes rather than just prompting the cashier to eyeball an ID.

Tier 3 is different, and retailers constantly mix the two up. Electronic Age and Identity Verification (EAIV) is built into your loyalty program’s mobile app, not at the register, and lets a member prove they are an adult tobacco consumer (ATC21+). Altria also allows Age Segmentation as an alternative, based on 3 or more AVT scans or 10 or more tobacco purchases. Your POS does not deliver EAIV on its own, so ask any vendor which piece they actually provide.

5. A Connection to a Certified Scan Data Provider

Your POS has to hand clean files to a provider certified for every program you join, on schedule. Ask which providers a system already connects to. A promise that one could be added later is not the same thing.

Two More Capabilities Worth Having

Two more help once you are up and running: loyalty ID capture at the register, so targeted offers work, and per-location cost and pricing if you have more than one store. General advice on what to look for in a POS applies here, too, and KORONA POS handles this workflow as the capture and reporting layer.

Tobacco Scan Data Programs Compared: Altria, Reynolds & ITG

Three big cigarette manufacturers, three separate programs, and you can join all of them at once through one POS or one provider. Altria runs the most structured setup. Reynolds runs two programs side by side, one for scan data and one for digital offers. ITG works much like Reynolds.

Cigarette Manufacturer Scan-Data Programs

Comparison of scan-data programs from the three major cigarette companies: Altria (PM USA / ATOC via AGDC), R.J. Reynolds (RJRT), and ITG Brands. Each row lists the program name, what a retailer must submit or install to participate, how the payments are structured, and the notable changes taking effect in 2026.

You Can Run All Three Together

Nothing stops you from signing up with Altria, Reynolds, and ITG at the same time. Each needs its own tobacco account and its own data feed, but one provider can send to all three from the same POS.

Behind the tobacco companies sit the data processors, and you will deal with them more than you expect. Circana (formerly IRI) processes Altria’s scan data files and also validates Reynolds RMSC scan data contracts. Management Science Associates (MSA) is named as Reynolds’ data processor in some current provider documentation. The one issuing your Secure FTP credentials depends on the program and your provider, so ask your rep rather than guessing.

Altria adds a second layer. You elect your scan data provider as an authorized third party inside the AGDCNow.com Consent Manager and name it again in the Scan Data Questionnaire in your insightsC3M account. Skip that election, and your files have nowhere to go, no matter how well your POS is configured.

Rates and Terms Are Set by the Tobacco Companies

Everything in that table comes from the cigarette makers, and they revise it. Note what the table does not contain: per-unit payment rates. None of the three publishes one, and Altria has said its 2026 program is subject to change. Any specific per-carton figure you find online, including in this guide, is somebody’s estimate.

Get your rates, tier, and requirements confirmed in writing by your Altria, Reynolds, and ITG reps before you count on them.

Altria’s 2026 Digital Trade Program (DTP): AGDC Tier 4 & Personalization+ Explained

The Digital Trade Program (DTP) is Altria's rulebook. It covers how you send scan data, and what you get back for it. The big change landed on January 1, 2026. Altria Group Distribution Company (AGDC) added a fourth tier, tightened the rules on Tiers 2 and 3, and moved Personalization Plus (P+) up into the new top tier. Retailers and providers call that the top-level AGDC Tier 4.

The Four DTP Tiers

• Tier 1: Submit Altria Tobacco Operating Company (ATOC) scan data reports for reimbursement per tobacco transaction. Tier 1 is the baseline.
• Tier 2: Add Age Validation Technology (AVT), run through your POS with a 2D scanner and validated by your Altria rep. Also participate in at least one Altria ATOC loyalty program you hold a contract for. The loyalty piece catches people out, since it is not a scan data requirement at all.
• Tier 3: Add Electronic Age and Identity Verification (EAIV) inside your loyalty app so members can confirm ATC21+ status, or use Age Segmentation instead (3 or more AVT scans, or 10 or more tobacco purchases). Place Altria ATOC offers in the number one position by tobacco category in your digital platform. Send at least 3 digital communications per quarter featuring Altria offers to ATC21+ consumers, and submit the matching digital data files.
• Tier 4: Enable Personalization Plus (P+) offers through Altria's P+ APIs, and send one communication a month to eligible loyalty IDs promoting those P+ offers. Tier 4 is also what unlocks the Digital Accelerator Program.

Every tier includes the ones below it, so Tier 4 means meeting all fourteen-odd requirements from Tier 1 up. Only a handful of third-party providers are qualified to support full Tier 4, so verify your vendor before you commit to the tier.

What Altria Changed in the DTP for 2026

• Requirements changed at Tiers 2 and 3, with more weight on P+ integration, scan data reporting, and loyalty ID digital offers.
• The Digital Accelerator Program became available to Tier 4 retailers.

Altria has described the 2026 program as subject to change, so treat any tier summary, including this one, as a starting point for a conversation with your AGDC rep.

What Personalization Plus (P+) Actually Does

P+ ties offers to one customer's loyalty ID and what they have bought before. They provide a phone number at the register, and the system applies promotions tailored to their habits. You get targeted discounts for the right people rather than blanket deals, which is why Altria keeps P+ at the top tier.

The Digital Accelerator Program

Available to Tier 4 retailers, and worth understanding as a benefit rather than another hurdle. Altria assigns you a fund, $5,000 in the example providers use most, to spend on digital coupons.

Do You Have to Move to the New DTP?

If you are already on Tier 2 or Tier 3, yes. Moving to the 2026 DTP is the way to keep your incentives. Tier 4 is optional, designed for stores that want the biggest rewards. Fall out of compliance, and you can lose access to Altria's incentives altogether.

Reynolds: The Scan Data Reporting Program and the Digital Partnership Program (DPP)

Reynolds splits into two what Altria keeps in one. The RJR Retailer Scan Data Reporting Program covers the data and the per-carton payment. The RJR Digital Partnership Program (DPP) is a separate deal for digital and mobile coupons. Plenty of retailers assume DPP is just the new name for scan data reporting. Two different programs, two sets of paperwork.

The Scan Data Reporting Program

Your Reynolds rep handles enrollment and passes your paperwork to the data processor. You sign a Scan Data Reporting Program Agreement and complete an RMSC RSD Enrollment & Data Authorization form.

About a week later your Secure FTP credentials arrive by email. Submissions start once you have a full week of complete sales data collected, then a test file goes in and a validation period runs before any money moves. Reynolds does not publish its per-unit rate, so get that number from your rep.

The Digital Partnership Program (DPP)

DPP puts funded digital content and mobile coupons in front of age-verified adult nicotine consumers, and it runs at two levels.

Level 1 requires an active RMSC Scan Data Reporting contract carrying "Validated" status from Circana. In other words, your scan data has to be working and approved first.

Level 2 requires that validated contract plus two things:

• Age verification through a reputable third-party provider, producing a 21+ restricted digital environment
• Communicating your DPP URLs to age-verified consumers at least 6 times per half-year

Either level needs enrollment through an official Reynolds representative. Once enrollment clears, RAITMS issues your RBDSCode (Retailer Brand Digital Service Code) for each location along with the authorized DPP URLs, usually in a confirmation package. Those URLs go on your own mobile app or website, in a labeled 21+ section, at or near the top of the relevant category.

Level 2 is the one most providers market, and the level that actually needs a digital storefront of your own. If you have no app and no loyalty site, DPP is a bigger project than scan data reporting.

Why DPP Requires Scan Data Reporting First

Scan data reporting comes first. DPP stacks digital offer funding on top of it, and both feed the same loyalty and buydown reimbursements at the register. You can run scan data reporting on its own. You cannot run DPP without it.

Tobacco Scan Data Providers Compared

No tobacco company takes files straight from your POS, so every retailer in a program works through a certified provider. They come in three flavors: back-office platforms that bolt scan data onto a broader accounting product, loyalty platforms that use scan data to power funded offers, and dedicated scan data services that submit files and little else.

What matters most is not the feature list. It is whether the provider already connects to your POS. One more thing to know going in: qualifying to support Altria Tier 4 is rare.

When PAR Retail announced its Tier 4 qualification in July 2025, it said only two third-party providers held it. Several vendors market Tier 4 readiness, so ask for confirmation from your Altria rep rather than taking a website's word for it. Check that before you compare anything else.

Scan Data Providers and What They Support

Eleven tobacco scan data providers, compared side by side. Each row lists the companies a provider publicly states it submits to, the POS or back-office system it is built around, and one detail worth knowing before you sign. The list is not exhaustive, and coverage, pricing, and integrations change often, so confirm current details with each provider.

How to Choose a Scan Data Provider

Four questions settle it:

• Does it already work with my POS? Everything else is secondary. A provider that forces a POS change costs more than any fee difference.
• Does it cover every brand I stock? Plenty confirm Altria and Reynolds and go quiet on ITG. Ask straight out if you carry ITG brands.
• Does it support the tier I want? AGDC Tier 4 and RJR DPP Level 2 need age verification and digital offer plumbing, not just file submission.
• What does it cost, and what does it net? Fees are rarely published. Get the monthly number in writing and hold it against your carton volume using the break-even math above.

One Caution on Bundled Offers

Some providers wrap scan data in with payment processing or their own hardware, which makes the scan data fee look cheap. Price the whole bundle. A low fee attached to processing rates you never negotiated can cost you more than the rebates bring in, and tobacco margins are thin enough to feel it. If you are comparing whole systems rather than providers, start with the best POS systems for smoke, vape, and tobacco shops that align with how major platforms handle scan data, carton tracking, and age verification.

How to Set Up Tobacco Scan Data: A Step-by-Step Guide

Six steps, and about a month before the first payment lands. You need an account with each tobacco company, a POS that clears the five requirements, and a provider to send the files.

1. Open an Account With Each Tobacco Company

Call your Altria, Reynolds, and ITG reps. Altria goes through AGDC. Ask for the ATOC Retail Programs form, the Electronic Fund Transfer (EFT) form, and the DTP agreement for your tier. Reynolds sends a Scan Data Reporting Program Agreement plus an enrollment and data authorization form.

2. Confirm Your POS Meets the Five Requirements

Check your system against the list above before you enroll. A gap you find later stalls everything, and age verification is the one that most often turns out to be missing.

3. Connect a Scan Data Provider

Your provider formats the data and sends it to each program on schedule. You will need Secure FTP (SFTP) credentials, a username and password, from the data processor. For Reynolds that arrives roughly a week after you submit the enrollment form.

4. Name Your Provider Inside Altria's Portals

The step people miss. Altria will not accept files from a provider you have not authorized. Log into AGDCNow.com and elect your provider as the third party in the Consent Manager, covering price promotion, loyalty, offer delivery, personalized delivery, and EAIV as applicable. Then name the same provider in the Scan Data Questionnaire inside your insightsC3M account. Your provider can tell you exactly which name to select.

5. Configure Your Promotions Correctly

Set up multi-pack, multi-can, multi-tin, buydown, and loyalty offers so they report as manufacturer-funded and not as store markdowns.

6. Submit Test Data and Wait for Validation

Expect about a week to hear back after you enroll, then roughly a month of test transactions while the processor checks your data. Reynolds submissions typically begin only after you have a full week of complete sales data collected. Payments start once you reach validated status.

After that, submissions go out on their own. Altria expects weekly ATOC scan data by a set submission deadline, and payments arrive monthly.

What Tobacco Scan Data Costs You (Beyond the Fee)

Scan data pays off for most tobacco retailers. It also comes with three trade-offs: the tobacco company gets a say in your pricing, your sales data leaves your building, and the compliance work never stops. None of them is a dealbreaker. All of them are worth knowing before you sign.

Tobacco Companies Influence Your Pricing

Buydowns come with strings. To get paid, you sell certain products at the price the company sets or run their promotions as they specify. You are trading pricing control for funding. For most stores, the funding wins easily. If custom pricing on those products is your edge, weigh it properly.

You Are Sharing Transaction-Level Data

Every enrolled sale leaves your system: SKU, price, discount, time, and location. That is the trade. They pay for a clear view of what sells, where, and at what price. A customer's loyalty ID is included if you run P+ or DPP offers. If that sits badly with you, get the full list of what gets shared before you enroll.

There Is a Cost, and Compliance Is Ongoing

Most providers charge monthly, and scan payments usually cover it. Past the fee, the work is yours: accurate reporting, correct discount coding, and the age-verification rules that come with higher tiers. Slip up, and you lose more than one payment. You can lose the program.

Read the Terms Before You Sign

Each company writes its own terms and can rewrite them, as Altria did for 2026. Some programs want a longer commitment, others have no long-term contract at all. Ask every rep for the contract length, the payout terms, and what happens if you walk away.

Beyond Rebates: Using Tobacco Scan Data for Smarter Pricing & Inventory

The rebate checks are half the value. The data you generate, plus the category reports the brands send back, is a decision-making tool for buying, pricing, and clearing your shelves.

Find Your Dead SKUs and Your Winners

Scan data splits your sales by SKU, brand, and pack versus carton. Reorder what moves. Cut the zero-movement items sitting on your cash and your shelf space. It is the most useful thing you can do with the data, and most retailers never do it.

Sharpen Your Pricing

Every sales record shows the price the customer actually paid and every discount applied to it. Run a promotion, and you can check afterward whether it brought you extra volume or just cost you margin on customers who would have bought anyway. Do that a few times and you stop guessing which offers are worth repeating.

Benchmark Against Brand Category Data

Altria, Reynolds, and ITG review the data you send and share category insights, including brand trends and performance of new products. Use them to see where your store sits relative to broader demand, and fix your mix before slow stock piles up. The same habit lies behind good smoke shop inventory management, with or without a program.

How Tobacco Scan Data Connects to Compliance: PACT Act, Age Verification & Excise Tax

The data that earns your rebates doubles as compliance evidence. Scan data reporting touches several tobacco rules, and the higher DTP tiers now require compliance tools outright.

Age Verification Is Built Into the Programs

Age verification and scan data are no longer separate purchases. Altria Tier 2 requires Age Validation Technology (AVT), and Tier 3 requires Electronic Age and Identity Verification (EAIV). Join those levels, and the two systems work together at the register. Reynolds takes the same line with DPP, which only serves offers to age-verified adult nicotine consumers.

PACT Act Reporting

The PACT Act applies if you ship cigarettes, smokeless tobacco, or vapor products across state lines, not to ordinary in-store sales or local delivery inside your own state. If that is you, three obligations follow.

First, register with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) before your first shipment, and register with the tax administrator of each state you ship into. Registering after the fact is itself a violation.

Second, file a monthly delivery report with every state you shipped to, generally due by the 10th for the previous month's activity. Ship to fifteen states and you file fifteen reports, each on that state's own form.

Third, note that the US Postal Service is generally barred from carrying cigarettes and smokeless tobacco, so you need a compliant carrier. Vapor products came under the PACT Act in March 2021, which caught a lot of vape retailers out at the time and still does.

Item-level records make those monthly reports far easier to build and reconcile, which is where scan data quietly earns its keep a second time.

State Directories, Flavor Bans, and Excise Tax

Your item-level data shows exactly what you sold, where, and at what price. That supports accurate excise-tax reporting and helps you show compliance with state product directories and flavor bans. Since tobacco excise tax rates vary by state and change often, treat scan data as supporting evidence, not a replacement for knowing your local rules.

Does KORONA POS Support Tobacco Scan Data?

Yes. KORONA POS captures the detailed, item-level sales records tobacco scan data programs require. Through its integration with mKonnekt, it automates formatting and transmission to the programs mKonnekt supports.

Key capabilities include:

• Full item-level capture of SKU, price, discount, timestamp, and location.
• Correct configuration of multi-pack, multi-can, multi-tin, buydown, and loyalty promotions to prevent reimbursements from being rejected.
• Automated weekly submissions via mKonnekt.
• Processor-agnostic design, so the scan-data workflow does not force a particular payment processor.

KORONA POS is built for the retailers who rely most heavily on tobacco, smoke shops and convenience stores alike. Ready to convert the tobacco sales you already ring up into monthly incentive payments? Schedule a demo to see how KORONA POS and mKonnekt manage tobacco scan data for your store, or call 833-200-0213.

Tobacco Scan Data Program FAQ

What is a tobacco scan data program?

A tobacco scan data program pays retailers for sharing tobacco sales records with tobacco companies like Altria, Reynolds, and ITG. You earn a small per-unit scan payment, reimbursement on funded discounts, and buydown funding. Each manufacturer runs its own program, and you can join all three.

How much does tobacco scan data pay per carton?

No manufacturer publishes a rate card. The clearest public figure comes from provider NRS, which states retailers can earn back up to $0.10 per carton depending on volume. Buydown funding and discount reimbursements usually add more than the scan payment itself.

Do I need a special POS for scan data reporting?

Yes. A standalone card terminal will not work. Your POS must capture item-level detail, treat packs and cartons as separate items, code funded promotions correctly, and connect to a certified provider. Altria Tier 2 also needs Age Validation Technology through your POS and a 2D scanner.

Is there a contract?

It depends on the tobacco company. Some programs have no long-term contract, others require a longer commitment. Terms are set by each company and can change, so confirm contract length and exit terms before you enroll. Your provider may also have a separate agreement.

Can I enroll with Altria, Reynolds, and ITG at the same time?

Yes. Each program requires its own tobacco account and data feed, but one scan data provider can submit to all three from the same POS, as long as that provider holds certification with each program. Most retailers enroll in every program that covers the brands they stock.

What is the difference between RJR scan data reporting and the Digital Partnership Program?

They are two separate Reynolds programs. Scan Data Reporting covers data submission and the per-unit payment. The Digital Partnership Program funds digital coupons and runs at two levels. Level 1 needs a validated scan data contract, and Level 2 adds third-party age verification.

Does scan data work for vape and other tobacco products (OTP)?

Yes. Scan data covers cigarettes and other tobacco products, including smokeless tobacco, cigars, and vapor products. Eligible items and payment rates vary by program, so check which of your OTP categories qualify before you enroll.

Is my customer data shared?

Transaction-level sales data goes to the tobacco company, including product, price, discount, time, and location. Loyalty-based offers, such as Personalization Plus or DPP, may also attach a customer's loyalty ID. Confirm exactly what leaves your system before you enroll.