Determine The Ideal Quantity Of Wine For Your Wine Tasting Event
Typically, one bottle of each wine you’re tasting is sufficient for an event of 12 guests plus a host. If you plan to have more people, you will need to open another bottle so that each guest receives a satisfactory amount of wine with each pour. For a satisfactory tasting, it is recommended to have at least 3-5 different wines.
Guests should taste the wines in sets of two, side by side, to enjoy the contrast in flavors. One bottle contains about 13 installments of two ounces each. This is a good-tasting portion, but, depending on the number of wines being tasted, guests should be cautioned not to drink the entirety of each pour! Instead, buckets should be made available for unfinished samples.
While there is no limit to the number of participants you can accommodate at your wine tasting, be sure to keep it on the smaller end of things to keep the atmosphere relaxed and intimate. Generally, 8 to 12 participants are best. You can invite your best customers to your wine tasting event with a loyalty program.
See related: How Can Liquor Stores Build Customer Loyalty?
If the maximum number of people to invite is 12, invite the six best customers of your loyalty program and ask them to come, each with a relative of their choice. This will not only reinforce the trust you have with your best customers but will also help newcomers discover your products.
You Might Also Want To Read: Winery Marketing: Keep Your Tasting Room Packed And Bottles Pouring