The final step for any customer making a purchase in your retail store is the get in line and make their payment. As a retail owner or manager, you want to make this process as quick and easy as possible. Customers generally hate standing in line, and a long wait can reflect poorly on your retail store. Plus, it’s lost money – a faster line means more sales at the end of the day. But there are steps you can take that will greatly diminish your customers’ average wait time, improving your retail checkout experience.
1. Choose the Best POS System for a Fast Retail Checkout Experience
If you have a high volume retail store, you’ll need a point of sale that can handle the constant action. One delayed payment can back your line up indefinitely. Additionally, get a retail POS that is intuitive to use. Make add-ons, substitutions, gift cards, loyalty programs, etc. easy to navigate and complete. Your staff is a great source of feedback on this. If they’re not happy with the system, the frustration is being passed to your customers, at least to some extent.
2. Train Your Staff on Your Products and the POS Terminal
Have new staff members spend a day or so playing around with your POS solution. Have them practice odd scenarios and difficult requests. If you have items that need manual code entry, make sure new associates take a quiz. Calmly completing tasks that untrained staff member would stress over puts the customer at ease while in line. A flustered cashier gets everyone waiting even more frustrated.
3. Institute EMV Payments
EMV payments are now relatively ubiquitous among retailers, but some have yet to make the switch. With a good credit card reader, they’re faster than a swipe. Plus, EMV payments are more secure. The issuing bank is responsible for fraudulent transactions, not the merchant. This keeps both your business and your customers’ information more secure.
4. Accept Modern Payment Options
More and more consumers are using Apple, Android, Google, and other contactless payment forms. Such consumers often have alternative forms of payment, but it reflects well on a retailer who accepts these. Forgot about money orders, traveler’s checks of personal checks, spend the time and money to integrate your checkouts with the payment trends.
5. Optimize the Post-Payment Process for Speed
If you have a shop that offers a tip option, make it as easy as a single click. Keep signatures electronic. Offer digital receipts instead of printed. These are faster, more environmental, and are an easy way to start a basic customer database.
6. Limit your Product Selection Whenever Possible
This is especially relevant for quick-service restaurants and shops. This doesn’t mean you need to lose customers for lack of a selection, but keep menus and options simple and straightforward. Think about experiences you’ve had with remarkably fast retail stores. They’ve found a formula that works for their store. While it might not be the same for yours, it’s worth playing around with different ideas to see what does.
7. Add a Terminal or Lane
A new POS terminal and a second employee on the clock can add up, but if it means doubling your sales, it’s well worth the investment. Perhaps you won’t always need the additional support in line, but it may well be worth it during peak hours. You might also think about creating a credit only line. Cash is slow – people fumble through their wallets and cashiers have to count and return change (internal theft is also easier) – so encourage customers to use their credit and debit cards whenever possible.
8. Improve Your Point of Sale Marketing and Checkout Displays
For any high volume retailers, some wait time at certain points of the day is inevitable. So for those times, make the line a stimulating place to stand and wait. Offer smaller, impulse products and items that can be handled prior to purchase. There’s a reason every grocery store has the National Enquirer right at eye level. It’s an easy distraction.
Don’t let your sales suffer just because of pesky long lines. Make sure that your retails store’s checkout is optimized for speed and efficiency. Your POS system is an integral part of this process. Click below to find out more about KORONA and try our software for free today.