Offer Additional Experiences
Make each customer’s experience convenient and hopefully, even memorable. Many retailers are trying to offer more services within their store, drawing in more customers and keeping people on site for longer periods of time.
BestBuy has Geek Squad kiosks in-store, Lowe’s has a convenient paint station, Home Depot has extensive garden centers, and stores like JC Penney are now including full salons. What additional experience could you provide in your store? Could you add a DIY dog washing station to your pet store? How about a new tasting experience for your winery?
Many customers still love the art of shopping. The feeling of finding some small treasure has a certain allure. Surprise your customers with new products as often as you can. Or perhaps offer small mystery bags at a cheap price. Your customers should know that they can always come to you for your most popular items, but don’t let it get too predictable. Mix it up often.