4. Leverage online presence
As we mentioned above, the buy online, pick up in-store option is a strategy you should consider to increase your foot traffic. However, if you want to take advantage of the benefits of online shopping, you’ll need to have a consistent and well-established online presence and digital marketing strategy. Most retailers opt for the creation of an eCommerce website.
Make sure you have a mobile-friendly website because 61% of people searching on their smartphones are more likely to contact a local business if its site is mobile-friendly. However, this is not enough. Creating a website comes with other sacrifices: investing in local SEO, presence on social platforms, and local search engine optimization.
Invest in local SEO
For better online visibility, investing in local SEO is a must. Developing a local SEO strategy makes it easier for residents of your city or area to find your retail store in search results. 78% percent of location-based smartphone searches result in an offline purchase.
So, if you can develop and implement your SEO strategy and customers find your store after online searches, you are more likely to experience an increase in foot traffic and sales. For this, consult an SEO agency or a digital marketing agency to help you better develop your strategy.
Optimize local search lists
As long as your business is not listed on websites such as Yelp, Google My Business, Facebook, Apple Maps, you are missing out on many potential visitors. Indeed, these online business listings allow retailers to improve their organic search results. Moreover, they are free and will let you mention all the information related to your store.
Be sure to include your store name, address, phone number, email address, link to your website, hours of operation, reviews, product photos, and, if possible, a virtual tour of your store. All this information allows you to quickly find your store in organic searches. However, this strategy will take a little more time and will make your listing more attractive and increase traffic to your retail store.