Use Referral Campaigns and Partnerships
Referrals from family and friends give you the highest conversion rate on sales. And again, it’s a free form or advertising. Kindly ask customers for reviews on Google or Yelp. Offer a small gift for a review or referral, too. Giving away product is always more productive than spending cash on advertising.
Partnerships with charities or other local businesses are rewarding and reflect well on your business. Choose a charity or event that you are passionate about and donate your time, money or product. This adds a sense of local character, something that customers always love.
Email marketing is another great way to reach a large number of potential customers. With a return on investment of nearly $40 for every dollar spent, it’s hard to go wrong with a basic campaign.
There are countless retail marketing strategies that can help bring your business more success. Many are cheap or even free, and some can bring out your creativity and character. Hopefully, some of these ideas were helpful for business and will increase sales in the future. Let us know what you think!