What is Trade Spend in Retail: Profitability and Success
Trade spend plays a pivotal role in the intricate dance between manufacturers and retailers in the retail sector. It encompasses financial activities and strategies aimed ...
Latest on General, Growth, Marketing and Advertising
7 Reasons for Incorporating Gift Cards into Your Business Strategy
Gift cards, once mere plastic alternatives to cash, have evolved into powerful business tools in today’s dynamic retail landscape. If you’ve yet to harness the ...
How to Increase Brand Preference: Strategies for Building Customer Loyalty
Brand preference is critical to set your company apart in today’s highly competitive business landscape. When consumers prefer your brand over others, they are more ...
Retail Customer Engagement: Strategies for Success
Engaging customers is a necessity for staying competitive in the retail world. Engaged customers are likelier to make frequent purchases and become loyal advocates of ...
Google Local Inventory Ads: A Retailer’s Key to Digital-Physical Synergy
Google Local Inventory Ads (LIA) has become an essential tool for retailers looking to bridge the gap between online and offline shopping experiences. Consumers increasingly ...
