3. Provide Online Ordering Options
More and more retail stores are trying to find a middle ground in order to compete. The option to order products online and pick up at the store is one of the most popular trends. Many clothing retailers are now offering same-day pickup for online orders. Some, like Nordstrom, even have curbside pickup. Many grocery stores are also offering online ordering with free pickup, including Kroger, Whole Foods, and Vonn’s. As an added bonus, this will also cut down on long lines and your average checkout times.
This should be a relatively simple addition to smaller retail stores as well. This way, even if your customers are crunched for time, they can still go to their favorite place. And the experience, though brief, is more personalized than delivery.
4. Implement Pricing and Marketing Strategies
Many of the biggest retailers have been price matching for years. Part of Amazon’s stratospheric rise to an industry giant was due to this strategy. Unfortunately, most small retailers cannot afford to match Amazon’s or WalMart’s prices. Instead, come up with creative, discounted bundled deals. Know the general trends of each of your products and which to focus on selling more of. Use all available space for appropriate signage to highlight your store and specific deals. If you’re located in a mall, you can even work with the landlord to see how they could help advertise your store. There are myriad ways to improve your retail marketing strategies and increase retail sales with a higher average transaction value.
5. Offer Additional Experiences
Make each customer’s experience convenient and hopefully, even memorable. Many retailers are trying to offer more services within their store, drawing in more customers and keeping people on site for longer periods of time.
BestBuy has Geek Squad kiosks in-store, Lowe’s has a convenient paint station, Home Depot has extensive garden centers, and stores like JC Penney are now including full salons. What additional experience could you provide in your store? Could you add a DIY dog washing station to your pet store? How about a new tasting experience for your winery?
Many customers still love the art of shopping. The feeling of finding some small treasure has a certain allure. Surprise your customers with new products as often as you can. Or perhaps offer small mystery bags at a cheap price. Your customers should know that they can always come to you for your most popular items, but don’t let it get too predictable. Mix it up often.
KORONA POS & Ways to Improve Retail Sales for Your Brick and Mortar Store
The world of retail has certainly changed more than most imagined over the last decade, but it doesn’t mean that in-person retail is dying. Rather, it takes that extra level of passion and creativity to succeed in such a competitive market. For small businesses with brick and mortar locations, there are plenty of strategies to employ that get those extra people in your doors and buying your product. We hope these suggestions give you a bit of inspiration. And find out how your point of sale system can make some of these more easily integrated into your store or shop.