8. Market your gardening business
Promoting your business is essential to make yourself known and offer your services to people who might be interested. Here is how you can get the word out.
Use multiple advertising channels to market your products
Most of your potential customers are now likely to search for home and garden products directly on Google and online marketplaces. Therefore, it is essential that you also advertise and use these channels to promote your business.
Successful home and garden retailers promote their catalogs through Google, advertise on marketplaces, and create product announcements on social media. All of these online platforms are popular and will get you a huge amount of traffic and ultimately reach a much larger audience to spread the word about your brand and products.
Get yourself noticed on social media.
Like in the fashion industry, aesthetics are key when showcasing your home and garden products. More people are looking for ideas and inspiration online. Platforms like Instagram and Pinterest are great ways to position yourself as an inspiration brand and gain more followers. Instagram and Pinterest are filled with photo and home decor accounts, so be sure to show your items in the most Instagrammable way possible. With Tiktok, you can make short videos about some of your decorating and work. These videos can have thousands or even millions of views, potentially giving your business vast exposure.
Provide a seamless user experience on your site
Make that first experience on your site as pleasant as possible. There are endless ways to do this: make your site easy to navigate, use attractive photos, write clear and detailed product descriptions, provide information about your shipping and return policy, feature reviews from past customers, offer top-notch customer service.
Beef up omnichannel retail strategy
One of the many changes that COVID-19 precipitated in retail is to buy online pick-up in-store (BOPIS). Also known as Click & Collect, this has become an absolute must for contactless retailing and is a good solution for consumers who are inclined to shop online but prefer to pick up their order in-store to avoid any potential problems with sometimes unreliable delivery companies. However, if your goal is to attract more customers to your physical stores, you’ll need to invest in local inventory ads to increase web traffic.
Leverage email marketing to follow up on cart abandonments
Just because a customer puts special plants in their shopping cart doesn’t mean they will necessarily purchase them. The global average shopping cart abandonment rate across all devices is 75.6%. This rate is ten percentage points higher on mobile. This means that many websites are not sufficiently optimized for mobile, among many other reasons.
One of the best ways you can re-engage shoppers who have abandoned their carts is through email marketing. Many people think that email marketing is ineffective, but it is quite the opposite. 48% of shopping cart abandonment emails are opened, making it a good chance for you to win back customers who want to pamper their gardens!
Consider running an automated email campaign to notify them that they haven’t completed the purchase in their cart and show them those items with a clear call-to-action so they come back to your site and complete the process. Entice them with a temporary discount to trigger a sale to make the strategy more attractive.