If you have to shut your doors…
For many of us, this has already come. Coffee shops, bars, restaurants, museums, theme parks, and, in many places, all “non-essential” businesses have been asked to close. One can only expect that in the coming weeks more places will be asked or required to do the same.
Find other sales channels
Closing up your brick and mortar shop doesn’t mean that you can’t make any sales. Use the opportunity to build a stronger eCommerce presence.
Building an eCommerce store is easier than ever. Check out WooCommerce if you want to get started. And reach out to us at KORONA if you need guidance. We’ll help make sure your integration with our software is seamless.
If you already have a web shop, work on optimizing your product pages. Update descriptions, add new images, speed up the checkout process, and improve the overall user experience.
Add your product to new sales channels, too. Start selling on social media or third-party vendor sites. These may turn into long-term successes even once life gets back to normal.
Improve in-store operations
With your extra free time, find ways to improve your store’s operations. Most of us have been putting off so many tasks due to a lack of available time. Make a list and get started.
Set up a new inventory system. Finding more efficient ways of counting and analyzing your inventory can pay dividends with time saved and smarter ordering. Use your retail point of sale software to help improve inventory.
Look into new operational tools and apps, such as scheduling assistants, new accounting software, or payroll generators.
Break down your sales data with various retail KPIs. Look at historical sales data to see any important trends and patterns. Your POS reporting and analytics should provide you with numerous ways of looking at your sales to help you better plan pricing, promos, ordering, and more.